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Voted one of the Top 15 Business Growth Experts, Top 100 Sales Influencers by LinkedIn and Top 41 Motivational Speakers. Meridith Elliott Powell is an award-winning author, keynote speaker and business strategist.
With a background in corporate leadership and sales, her career expands over several industries including finance, healthcare, and travel and tourism. Meridith is passionate about helping her clients change how they think, feel and act when it comes to uncertainty.
Mark Hunter is a globally sought after keynote speaker, trainer, and consultant on sales leadership. His mission is to motivate sales teams to rethink their prospecting process.
With more than 15+ years in the corporate market working for Fortune 200 companies in senior positions leading hundreds of salespeople combined with his 20+ years experience as a sales consultant, speaker, and coach, Mark has been able to develop a methodology that salespeople and companies around the world use and have success with.
The podcast episode "How to Ensure Your Value Proposal Is Relevant" was interesting to me. My key takeaways from this episode are that salespeople should listen to the customer and understand their pain points. The value proposition should be easy to understand and remember. Don't give the customer the price right away. This is because the customer needs to understand the value of your product or service before they can make a decision about whether or not to buy it.
Full disclosure- Meridith is a friend. But I have a ton of friends who have podcasts. I only listen to a few. Sales Logic is one that I listen to religiously!! Mark and Meridith are both experts AND successful sales people. They bring solid advice every single week and I won’t miss an episode.
I love this! It's true, so many salespeople/organizations do not have a value statement. It all starts with the customer.