Lightning Round: Top 10 Ways to Collaborate to Grow Sales Question: Magnus from Sweden asks, “ I am head of sales for a company that is growing and expanding through
The podcast episode "How to Ensure Your Value Proposal Is Relevant" was interesting to me. My key takeaways from this episode are that salespeople should listen to the customer and understand their pain points. The value proposition should be easy to understand and remember. Don't give the customer the price right away. This is because the customer needs to understand the value of your product or service before they can make a decision about whether or not to buy it.
Full disclosure- Meridith is a friend. But I have a ton of friends who have podcasts. I only listen to a few. Sales Logic is one that I listen to religiously!! Mark and Meridith are both experts AND successful sales people. They bring solid advice every single week and I won’t miss an episode.
I love this! It's true, so many salespeople/organizations do not have a value statement. It all starts with the customer.