What do Apple, Starbucks, Dyson, and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P”s used by marketers – Pricing, Promotion, Publicity – isn’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.

Purple Cow describes something phenomenal, counterintuitive exciting, and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build and everything you do to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.