Tired of cold-calling that leads nowhere? There’s a better way to prospect—one that’s personal, relevant, and far more effective. In this Expert Exchange, Mark Hunter and Meridith Elliott Powell are joined by Sam Richter, renowned sales intelligence expert and keynote speaker, to unpack how modern sales pros can ditch outdated outreach methods and instead create meaningful connections that convert. Sam reveals how to use publicly available data and digital intelligence to make every outreach feel warm—because it’s tailored, timely, and truly relevant to your prospect. Learn how to uncover key insights, personalize your messaging, and dramatically increase your prospecting success rate. This is more than just a strategy—it’s the future of prospecting.