What is the best way to persuade someone to take action? Do our customers, clients, or patients believe that we are looking out for their best interests? These are just a couple of questions that successful professionals need to ask every day. Full of entertaining stories and real-life illustrations, Secrets of Closing the Sale will give you the strategies and guidelines you need to become proficient in the art of effective persuasion.

You will learn how to:

• Project warmth, enthusiasm, and integrity effectively
• Use over one hundred creative closes
• Increase productivity and professionalism
• Overcome the basic reasons people will not buy deal respectfully with challenging prospects

Zig Ziglar’s principles of success are easy to understand and apply, yet they have a far-reaching impact. By using his proven methods, you will be able to face your prospects with enthusiasm and confidence. “In the past 36 years, I have read over 100 self-help books for salespeople. Most of them are written by theoreticians who have never paid their dues in face-to-face selling. Zig’s book excites me because every idea presented has been tested in the field by Zig or another master salesperson. A salesperson who doesn’t own this book is underprivileged!” —D. John Hammond, American Motivational Association