Lightning Round: Top 10 Marketing Strategies for 2024 Question: Susan from Boise, Idaho asks, “I run the sales team for a Fortune 500 Insurance Company and we have been
Building, Nurturing, Closing, Expanding Lightning Round: Top 10 Sales Priorities for 2023 Question: LaTisha from Upstate New York asks, “My sales team has a challenging year in front
Lightning Round: Top 10 Strategies for Building a Prospect List Question: Paul from Frankfurt Germany asks, “We have huge growth goals for next year, and my team does an
The podcast episode "How to Ensure Your Value Proposal Is Relevant" was interesting to me. My key takeaways from this episode are that salespeople should listen to the customer and understand their pain points. The value proposition should be easy to understand and remember. Don't give the customer the price right away. This is because the customer needs to understand the value of your product or service before they can make a decision about whether or not to buy it.
Full disclosure- Meridith is a friend. But I have a ton of friends who have podcasts. I only listen to a few. Sales Logic is one that I listen to religiously!! Mark and Meridith are both experts AND successful sales people. They bring solid advice every single week and I won’t miss an episode.
I love this! It's true, so many salespeople/organizations do not have a value statement. It all starts with the customer.